Google Ads MCP

What it does

Connects Google Ads with AI assistants, allowing marketing professionals to analyze advertising data, track performance, and manage campaigns using natural language. It bridges the gap between complex GAQL queries and actionable insights.

Tools

• list_accounts: Retrieves all associated Google Ads accounts.
• execute_gaql_query: Runs specific Google Ads Query Language (GAQL) queries for granular data.
• get_campaign_performance: Provides high-level performance metrics for specific campaigns.
• get_ad_performance: Analyzes the effectiveness of specific ad creatives.
• run_gaql: A flexible tool to run any arbitrary GAQL query with various output formats (table, JSON, CSV).

Installation

Add the following to your claude_desktop_config.json:

{
  "mcpServers": {
    "googleAdsServer": {
      "command": "/path/to/mcp-google-ads/.venv/bin/python",
      "args": ["/path/to/mcp-google-ads/google_ads_server.py"],
      "env": {
        "GOOGLE_ADS_CREDENTIALS_PATH": "/path/to/credentials.json",
        "GOOGLE_ADS_DEVELOPER_TOKEN": "YOUR_TOKEN",
        "GOOGLE_ADS_LOGIN_CUSTOMER_ID": "YOUR_ID"
      }
    }
  }
}

Supported hosts

• Claude
• Cursor
• Windsurf