Meta Ads MCP

What it does

Provides a comprehensive interface for AI assistants to interact with the Meta Marketing API, allowing for the complete lifecycle management of Facebook and Instagram advertising campaigns.

Tools

• get_insights: Retrieves detailed performance metrics like ROAS, CTR, and CPC.
• create_campaign: Launches new advertising campaigns with specific objectives.
• update_campaign: Modifies existing campaign budgets, names, or status.
• create_ad_set: Sets up detailed targeting and optimization goals for ad sets.
• create_custom_audience: Builds custom audiences from various data sources.
• create_lookalike_audience: Generates lookalike audiences to expand reach.
• list_ad_creatives: Retrieves and manages all ad creatives for an account.
• diagnose_campaign_readiness: Identifies issues preventing ad set creation.

Installation

Add the following to your claude_desktop_config.json:

{
  "mcpServers": {
    "meta-ads": {
      "command": "npx",
      "args": ["-y", "meta-ads-mcp"],
      "env": {
        "META_ACCESS_TOKEN": "your_access_token_here"
      }
    }
  }
}

Supported hosts

• Claude Desktop
• Cursor