LinkedIn Micro Campaigns

What it does

This skill translates an Ideal Customer Profile (ICP) — from manual input or HubSpot CRM extracts — into concrete LinkedIn Ads targeting sets, estimates audience sizes, and assembles campaign groups with paused campaigns and A/B creatives. It automates the tedious mapping of titles, industries, seniority, company size and locations to LinkedIn targeting facets, runs audience-size checks, identifies overlaps with existing campaigns, and outputs a detailed campaign structure for user approval.

When to use it

Use this skill when you want to run micro-targeted LinkedIn advertising for specific buyer personas identified via CRM analysis or product-market research. Ideal for account-based marketing, segment testing, or when launching persona-specific lead-gen campaigns and you need precise audience estimates before committing budget.

What's included

• Scripts: none in this repo (has_scripts=false)
• References: none included (has_references=false)
• Instructions: step-by-step mapping from ICP attributes to LinkedIn targeting facets, audience size guidance (too narrow/viable/sweet spot/too broad), overlap checks, and campaign/creative creation templates. The skill enforces creation in PAUSED state and requires explicit user approval before any live changes.

Compatible agents

Designed for agents with LinkedIn Ads and HubSpot CRM connectors (Claude Code / MCP integrations). It assumes tools named like mcp__cogny__linkedin_ads__* and mcp__cogny__hubspot__* are available.