PESTEL Analysis (Product Management)

What it does

This skill provides a step-by-step PESTEL (Political, Economic, Social, Technological, Environmental, Legal) analysis template tailored to product and strategy teams. It guides the agent to scope an analysis, evaluate each PESTEL category with concrete questions and examples, and synthesize the findings into top opportunities, threats, and strategic recommendations. The output is an actionable summary suitable for roadmaps, investor pitches, and executive briefings.

When to use it

Use this skill when evaluating market entry, annual strategic planning, risk assessment for new product initiatives, or when external macro forces may materially influence roadmap priorities. It is not for short-term tactical decisions or internal capability audits — use it for outward-facing environmental scanning.

What's included

• Scripts: template.md and examples for a fill-in analysis structure (sibling files include examples and template).
• References: links to related skills like recommendation-canvas and positioning-statement in the repo.
• Instructions: detailed guidance on scoping, per-category prompts, quality checks, synthesis into opportunities/threats, and update cadence.

Compatible agents

Designed for general LLM-driven agent workflows (Claude Code, Codex-style agents, and other instructional agents). The content assumes the agent can produce structured Markdown outputs and follow templates.