MCP App StoreMCP App Store
from claude-seo8,717
Analyze SERPs to detect page-type mismatches, derive user stories from intent signals, and score pages by persona to recommend concrete fixes and wireframes.
Search Experience Optimization (SXO) compares a target page against the actual Google SERP to determine whether the page is the right type to rank. Instead of only checking technical SEO, SXO analyzes the top results, identifies the dominant page types and SERP features, derives user stories and personas from signals like PAA and ad copy, and produces a prioritized gap analysis and wireframe suggestions. The output includes a clear verdict on alignment, a 0-100 SXO gap score across seven dimensions, persona-based scoring, and concrete SOLL wireframe placeholders.
Use this skill when a page isn't ranking despite good technical SEO, when you see confusing SERP results, or when preparing a redesign aimed at ranking. Trigger with queries like "SXO", "search experience", "page type mismatch", "SERP analysis", "why isn't my page ranking", or when you need a wireframe aligned to SERP expectations.
Best used with agents that can run websearch and scripts (Claude Code style skills, automation agents with WebSearch/DataForSEO integration). It falls back to WebSearch when paid APIs are unavailable.
SEO/SXO skill that analyzes SERPs to detect page-type mismatches, derive user stories from intent signals, and score pages by persona. Well-structured SKILL.md with clear pipeline, error handling, and output format. No bundled scripts (references external ones not included). Solid conceptual framework but limited practical out-of-the-box utility without the referenced scripts and DataForSEO MCP tools.
Well-written skill with strong conceptual structure and clear execution pipeline. Main weakness is missing scripts and reference files that the SKILL.md depends on — the skill describes a 7-step pipeline but can't actually run steps 1-2 without render_page.py and parse_html.py. Security is clean: no shell execution, no credential handling, no network calls beyond standard WebSearch. Architecture is good with frontmatter and clear sections, but the separation between SKILL.md and missing references/scripts reduces practicality. The SXO concept (SERP-based page-type alignment) is genuinely useful for SEO practitioners.
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