Trend Analysis

What it does

This skill provides guidance for extracting and presenting market trends, mapping products to cultural moments, and scoring trend–product fit to inform marketing campaigns. It prescribes output formats (tables and prioritized lists), scoring criteria, and integration steps for passing trend summaries into campaign generation pipelines.

When to use it

Load during the Creative Research Phase after running upstream data-gathering tools (e.g., trend_spotter, product_trend_mapper). Use when you need a structured summary of macro/micro/viral trends, a prioritized list of campaign angles, or scored alignment metrics to guide creative decisions.

What's included

• Scripts: none (has_scripts=false)
• References: none bundled, but integrates with trend_spotter and product_trend_mapper tool outputs when available
• Instructions: templates for presenting trend findings, scoring rubric (Relevance, Timing, Audience Overlap, Visual Potential, Differentiation), and advice on integrating trends into campaign briefs.

Compatible agents

Suitable for creative/marketing agents and general-purpose AI assistants (Claude, Gemini, Copilot/Cursor) that can ingest trend data and produce campaign copy or briefs.