
from marketing-skills578
Generate, optimize, or audit single-goal landing pages for paid campaigns and lead capture, with mobile-first, conversion-focused structure and programmatic sca
This skill guides an agent through designing and optimising campaign-focused landing pages (PPC/SEM, email, affiliate, webinars). It provides a conversion-first 5-step structure (stop the scroll, earn trust, explain value, remove doubt, make the ask), headline formulas, CTA best practices, performance and accessibility checks, and a pre-delivery checklist to ensure pages are mobile-first and high-converting.
Invoke when creating or auditing landing pages that will receive paid or targeted traffic: new campaign LPs, city/product-specific programmatic pages, affiliate funnels, webinar registration pages, and paid ad destinations. Not for multi-purpose homepages or product catalog pages — use the homepage or product generators for those.
Suitable for content/marketing agents that can generate HTML/MDX or page copy and wireframes (Claude Code, Cursor, GPT-based code assistants, OpenClaw authoring agents).
Purely instructional skill with no scripts — covers landing page structure, CTA best practices, programmatic scaling, and page types for paid campaigns. Well-organized with clear 5-step flow, good cross-references to related skills, and a useful pre-delivery checklist. No security concerns whatsoever; it's just markdown guidance.
Clean instructional skill. No executable code, no network calls, no credentials. Well-structured with frontmatter, clear sections, and good cross-references. Minor quality deduction for lack of concrete output examples/templates.