What it does

ScrollClaw is a routing and orchestration skill that runs an end-to-end pipeline for AI-generated UGC (user-generated content) videos. Given brand context or a campaign brief, it guides the agent through persona research, canonical face generation, A-roll talking-head animation, B-roll production, assembly/post-production, and a virality scoring gate so only high-potential clips are published.

When to use it

Use ScrollClaw when you need to produce short-form UGC-style video at scale for a brand or marketing campaign — for example: "Make me a product review video", "Start a UGC campaign", or "Generate a talking-head ad." Invoke the root for broad outcomes or target sub-skills (e.g. /first-frame, /animate) for stage-specific tasks.

What's included

Scripts: none bundled in the repo root, but the skill documents a full pipeline and workspace layout for campaign artifacts.
References: doctrinal files under _system/ and campaign templates in assets/ for brand setup and brief templates.
Instructions: procedural guidance for initializing a campaign workspace, required API keys, input/output contract, and validation checks to avoid leaving the user blocked.