
from claude-code-marketing-skills52
Technical reference and troubleshooting guide for implementing Meta Conversions API (CAPI), event deduplication, hashing customer data, EMQ improvements, and AE
This skill provides a complete, practical reference for implementing Meta's Conversions API (CAPI). It explains architecture (browser Pixel vs server-side CAPI), standard and custom event schemas, customer information normalization and SHA-256 hashing, deduplication patterns using event_id, tips to improve Event Match Quality (EMQ), Aggregated Event Measurement (AEM) recommendations, and common error codes with fixes. The skill includes code examples in Node.js and Python, GTM server-side guidance, and partner integration notes (Shopify, WooCommerce, Magento).
Use this skill when you need to set up or audit Meta CAPI for a website or server, troubleshoot event delivery or deduplication issues, improve match quality for better ad optimization, configure GTM server-side containers, or validate AEM priorities and domain verification. It's appropriate for engineers, analytics leads, and ad ops specialists.
This content suits agents or tooling that can provide code snippets and debug guidance (Claude Code, copilot-style assistants, and developer-oriented chat agents).
Pure reference skill for Meta Conversions API (CAPI) implementation. Exceptionally comprehensive SKILL.md covering architecture, all standard events, customer data hashing, deduplication, EMQ, AEM, and testing. Includes working code examples in Node.js and Python plus GTM server-side setup. No bundled scripts — entirely a documentation/reference skill. No security concerns found.
Well-crafted reference skill with production-quality documentation. Placeholder tokens (YOUR_PIXEL_ID, YOUR_ACCESS_TOKEN) used correctly — no hardcoded credentials. MCP tool references are scoped to the skill's stated purpose. Would benefit from a references/ directory for supplementary docs.
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