Go Viral Or Die (Roy Lee / Cluely-style Viral Marketing)

Trust Score 89/100

Generates bold, conversion-focused viral marketing stunts and growth plays in the voice of a polarizing founder; includes intake workflow, alignment checks, stu

triggers:viral marketinggo viralstunt marketingguerrilla marketingRoy Leecontroversial marketinggrowth hacking

GitHub SKILL.md

What it does

Provides a structured framework to produce audacious, distribution-first marketing stunts. It walks the agent through a one-question-at-a-time intake, a brand/controversy alignment check, three tailored stunt ideas, and a reality check focused on conversion. Includes templates, persona guidance (Roy Lee voice), and stepwise deep-dive execution plans.

When to use it

Use when a user asks for viral marketing ideas, guerrilla growth tactics, or attention-driven launch plans — especially when willing to accept risk for reach. Not suitable for pure SEO, paid-media planning, or regulated industries without legal review.

What's included

Scripts: none, but the repo contains references and stunt templates.
References: references/roy-lee-principles.md and references/stunt-templates.md for principles and reusable templates.
Instructions: persona/voice rules, intake question sequence, alignment checks, stunt generation format, backlash/playbook guidance, and deep-dive execution components.

Compatible agents

Best for conversational/code-capable agents that can craft content and step-by-step plans (Claude Code, Copilot-style assistants, or agents connected to content publishing flows).

Audit Summary

A persona-driven viral marketing ideation skill that channels Roy Lee/Cluely-style controversy-first marketing. No scripts — purely prompt-based with well-structured workflow steps (intake, alignment check, stunt generation, deep dive). Clean frontmatter, good progressive disclosure via references/, and thoughtful error handling for regulated industries and zero-audience cases. Niche but well-executed for its target audience.

Watch Out

No scripts to validate — quality assessment is static-only
References directory (roy-lee-principles.md, stunt-templates.md) not available for review

Notes

Pure prompt skill with no code execution, network calls, or security concerns. Well-structured and thorough for its niche.

Information

Repository: go-viral-or-die
Stars: 33

Trust Score

Overall89

Security100

Code Quality78

Architecture80

Usefulness62

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