Contagious — STEPPS Virality Framework

What it does

Provides a practical, research-backed STEPPS framework (Social Currency, Triggers, Emotion, Public, Practical Value, Stories) to evaluate and improve the shareability and virality of products, campaigns, and content. Includes scoring guidance, diagnostic questions, copy patterns, and case studies to produce actionable recommendations and design changes that increase word-of-mouth.

When to use it

Use this skill when you need to: assess why something does or doesn't spread, design shareable launch plans, create viral-ready content or features, run a quick diagnostic on product features or campaigns, or rewrite copy to increase social sharing. Trigger on phrases like "go viral", "word of mouth", "shareable content", or "why people share".

What's included

• Scripts: none (has_scripts=false)
• References: yes — curated reference files and case studies included in the repo (has_references=true)
• Instructions: scoring rubric (0–10), STEPPS principle explanations, product and campaign playbooks, design patterns, and diagnostic checklists embedded in the skill body.

Compatible agents

Well-suited for conversational and code-enabled agents (Claude Code, Copilot-style assistants) that can read the instructions and apply the diagnostic patterns in review tasks or content generation.