Brand Identity

What it does

This skill provides a comprehensive brand strategy and visual identity guide. It walks an agent (or human) through defining brand purpose, positioning, values, archetypes, and visual systems — including logo types, clearspace rules, color palettes, and typography — plus practical guidance for applying the identity across digital and print touchpoints. The material is a portable handbook useful for creating brand guidelines and launch assets.

When to use it

Use when you need to: define or audit a brand, create a visual identity system, produce guidelines for web and print, or prepare assets and templates for marketing launches. It's appropriate for product teams, small businesses, or agents assisting with branding tasks.

What's included

• Scripts: none bundled (has_scripts=false)
• References: none bundled (has_references=false)
• Instructions: step-by-step templates and checklists covering discovery, strategy, identity development, and activation phases; templates for positioning statements, logo clearspace, color systems and typography hierarchies; an audit checklist and rebrand guidance.

Compatible agents

Best used by authoring or creative-assistant agents (Claude/Code-style, Copilot-style assistants, or any agent that can draft marketing collateral and generate design specifications).