MCP App StoreMCP App Store
from claude-code-marketing-skills52
Run a structured audit of Facebook/Instagram ad accounts: audience health, creative fatigue, budget pacing, and report prioritized actions.
Meta Ads Audit provides a step-by-step diagnostic for Facebook and Instagram ad accounts. Using available MCP tools it discovers ad accounts, pulls campaign/adset/ad-level insights, evaluates audience and pixel health, checks creative performance for fatigue, and analyzes budget pacing and spend efficiency. The skill produces a concise health score and prioritized action list.
Run this skill when you need a rapid account health check (weekly or after major changes), suspect creative fatigue or audience overlap, or want prioritized optimization actions (audience cleanup, new creatives, budget adjustments). It is intended for marketers with access to MCP connectors.
Intended for MCP-enabled marketing agents (Claude Code integrations) that have access to Meta Ads MCP tools and WebFetch/WebSearch capabilities.
Meta Ads Audit skill guides an agent through a structured Facebook/Instagram ad account audit using Cogny's MCP server. No bundled scripts — it's purely a prompt-driven skill that relies on MCP tool calls. The SKILL.md provides clear audit steps (account discovery, campaign overview, ad set analysis, creative performance, audience health, budget pacing, reporting) but lacks error handling guidance, edge case coverage, and output contract specificity. Requires a paid Cogny subscription, limiting broad usability.
Clean skill with no security concerns — no shell commands, no data exfiltration, no suspicious network calls. The skill is essentially a well-structured prompt template for ad auditing via MCP tools. Lower usefulness due to proprietary MCP dependency (Cogny) and niche audience (Meta Ads marketers). Architecture is decent with frontmatter and clear sections but lacks references/ directory, output contracts are informal, and no scripts/ directory.
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